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In the competitive world of online marketing, a battle is being fought for the coveted first page of search engines. Indeed, making it to the top ranking has become synonymous to higher sales and conversion rates. However, ethical practices are being compromised just to improve the visibility and visitor traffic into websites. Take for example the way most article writers and bloggers use keywords. Believing that inserting the keywords more often is equals to higher chances of being indexed by search engines, many have been using them to the point of saturation. The best way to avoid this? Using a keyword density checker.
Keywords are being highlighted in content to indicate their relevancy. It is through these keywords that web pages are being ranked up. When someone looks up for a “smartphone”, the search engines will index all the content that includes this word along with its permutations and present the user with pages that are relevant to his search. Before there was a keyword density checker, the algorithms were pretty much simple: the more keywords inserted into the content, the better chances it will be ranked up high.
Soon enough, SEO practitioners were convinced that “keyword stuffing” is the answer to drive more traffic to their sites. However, a turn of events led the search engines to impose stricter rules: no matter how much keyword you use, your page will not rank if the content is insignificant or lacks relevancy to the searched word. Hence, it was suggested that using a keyword density checker would prevent online marketers from overusing the keywords.
Keyword density, as hinted in the aforementioned situation, is the percentage of the occurrence of keywords or phrases as compared to the sum of words in the same content. Only a trusty keyword density checker can detect the figures, as it can be difficult to compute the formula manually.
There are plenty of reasons why you should consider using a keyword density checker or analyzer. Among them are as follows: